What We Do

We are an online retailer focusing on health, beauty, cosmetics and personal care. We go to great lengths to identify products and services that will enrich peoples lives and well being and then serve these via desktop and mobile websites across most major EU markets in a way that is secure, easy to use, convenient and localized. Established back in 2004, we have become one of Europe's biggest online health/beauty retailers and have done this by offering World class customer service and delivering an unrivalled overall shopping experience - be it via desktop, mobile or telephone. Our relentless approach to continuous improvement sets us apart from other companies. Our technology is highly advanced, but our people are even better.

Where are we based?

With a head office in Croydon (20 minutes from Central London), we also have offices in India, Australia, New Zealand to support our activities. The UK office houses our International e-Business Managers and other marketing staff along with our buying department together with our multilingual customer service team.

What do we sell?

We have over 1,000 different product offerings including some of our own brands that include devices, supplements, topical creams and clothing. Our buying team carefully selects products from around the World and from reputable suppliers who share our commitment to outstanding quality, safety and effectiveness.