Formed in 2002 with our flagship website ShytoBuy.co.uk, we have identified right from the start that people that buy products or services are motivated by convenience, value and service beyond expectations. It’s remained our core value to under promise and over deliver. Price can be a competitive factor, but service delivery from the content on your website through to support is something that most companies take lightly – Any company that relentlessly identifies and listens to its customers with its ears stuck to the ground will almost always succeed in generating profitable sustainable business.

Minesh Pattni (CEO) has experience in a variety of different industries and disciplines from catering through to insurance and recruitment – where service delivery is the most important factor in success. With over 10 years experience in the internet industry with start ups through to multinationals, he has realised where people go wrong and where ultimately success lies. “An internet business is no different to a bricks and mortar operation; it has no special right to succeed. Just because you may use fancy terminology and employ the brightest people, you will only be successful if you truly understand your customer and give him/her a reason to buy from you other than price or technicalities. Most things these days can be replicated – so can you augment your offering all of the time?”