Minesh Pattni (CEO) has experience in a variety of different industries and disciplines from catering through to insurance and recruitment – where service delivery is the most important factor in success. With over 6 years experience in the internet industry with start ups through to multinationals, he has realised where people go wrong and where ultimately success lies. “An internet business is no different to a bricks and mortar operation; it has no special right to succeed. Just because you may use fancy terminology and employ the brightest people, you will only be successful if you truly understand your customer and give him/her a reason to buy from you other than price or technicalities. Most things these days can be replicated – so can you augment your offering all of the time?”

The company operates from the UK, with offices in Surat and Baroda in India. Production work such as design and development is carried out outside of the UK, where marketing and customer service is tightly directed and executed via the UK. SEO, PPC, linking strategies take place from India – with the Baroda office primarily a hub for our search engine experts.